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1907::The Lassie and the Lad by Plimley's of Victoria, British Columbia.

Updated: Apr 10, 2023

Selling the romance of bicycling on Vancouver Island.

1907::Bicycling for Romance

"1907::Bicycling for Romance"

Clip: Victoria Daily Times (1907)

Victoria, British Columbia

In the 1880s, shortly after the invention of the Safety Bicycle (bicycles as we know them today), Thomas Plimley of Victoria stepped up to become the island's leading sales representative of all things British.

1908::The King's Tricycle

Plimley's advertisements often included eye-catching artwork and memorable little jingles, such as the poem The Lassie and the Lad.

"1908::The King's Tricycle"

Clip: Victoria Daily Times (1908)

Victoria, British Columbia

What better way to sell your inventory than regal representation? A Singer was the ride of choice for Britain's royal King Edward VII, and Plimley's sketch of the king on his beloved Singer Tricycle was an image that Plimley couldn't resist.

"The reliable Singer bicycles are the most economical and serviceable vehicles known to mankind." - G. W. Robinson, President of Plimley & Ritchie Ltd. (1922)

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